Whist at TBWA Melbourne I was lucky enough to be the Creative Director of SEEK - Australia’s largest recruitment brand.As category leader, SEEK was scoring high in awareness but low in engagement — Aussies had fallen out of love with the brand.
With more and more new competitors entering the market, and an aggressive marketing surge from Linked In, we needed to be distinctive and memorable to regain the hearts and minds of Australians.
THE SEEKRET - our new brand platform and fully integrated campaign — is the most successful brand campaign in the SEEK’s history. We tripled brand engagement. Re-connected with our customers and won an Effies as a result.
