An Australian icon (no, not Russell Crowe. He's not even Australian) we’re talking about Nutri-Grain. Nutri-Grain have had their roots firmly planted in the Australian lifesaving community since the 80s. Serving up a nutritious breakfast that’s become part of Aussie culture.
For this rebrand, we've created a graphic representation of the product, already affectionately known as “The brick with the three holes”. We paired this with iconic lifesaver colors, (yellow, blue, red) to create a bold new brand identity. The new brand line “Icons do iconic things” sets the tone for bold brand activations (like making Breakfast Tridents) but also provides a fun platform to talk about product innovations, like 25% less sugar.
Oh, and none of its real. Thanks to ‘The Team’. Higgsfield, Kling, Sora, Nano Banana, Eleven-Labs and good old fashioned Adobe Suite.
